TProduct Repositioning

Azul Hospitality Group (AHG) provides opportunity for owners of properties in need of market repositioning. AHG specializes in full-service hotel and resort facilities ranging from 150 to 350 rooms that have significant turnaround or upside potential.

AHG offers the following resources to owners with underperforming hotel and resort properties:

	Renovation and repositioning strategies, to bring assets to their maximum and best use;
	Re-branding strategies that pave the way for the creation of long-term brand equity for the property;
	Expertise in converting hotel outlets and/or recreational amenities into profitable “micro-brands”;
	Proven direct and institutional sales strategies that will generate new revenues;
	Structural cost-saving programs that will result in industry-leading margins;
	Capital sources to fund improvements and internal development opportunities.

AHG is a good match for owners seeking to rejuvenate their hotel or resort product. We combine market-driven strategies with sound operating fundamentals that will recapture a properties market share and bolster the bottom line.